It can be hard knowing which filter to use for your photos on Instagram or which hashtag to tag it with. These days everyone is a brand. Social Media Marketing and content creation is a full time job, but it is such a lucrative necessity for any brand to be successful in connecting with its followers and audiences. Attending The International Style Institute conference was a great 3-day crash course for bloggers, influencers and marketers …. or anyone looking to get into the digital influencing game! The 3-day course, sponsored in partnership with The Grove in Los Angeles, covered relevant topics to help a variety of influencers promote themselves as a brand: from fashion styling, lighting for photography, video creation and food staging.
The International Style Institute was launched in March 2015 in Los Angeles, CA by world renowned celebrity stylist, Anita Patrickson, and Simply Stylist’s Sarah Boyd. Patrickson and Boyd saw a budding interest from many who were interested in learning how to become a stylist, but had no resources available to them to learn how to do it. The 3-day intensive course teaches attendees how cultivate their own style, understand their brand and build it into a successful career.
Everyone can find style in their everyday lives from the clothes we wear, to creating our home’s outdoor oasis, to expressing our individual perspective through various social outlets. Anita and Sarah were truly enthusiastic and dedicated to helping others to tap into their personal style and express it outwardly to an audience.
The 3-day session was a very interactive hands-on session where attendees get to do staging exercises and video demos to practice exactly what industry experts taught them in their lessons the day of. Anita and Sarah were non-stop energetic mentors to the attendees. They were so happy to share their industry expertise and styling tips and tricks to help each attendee discover and express their own personal brand interests.
Content creation has quickly become the most visible way to express your personal style in a range of verticals, but there are so many behind the scenes details to making a blog as impactful and profitable as possible. The International Style Institute brought top industry influencers, bloggers, professional photographers and site builders together to teach attendees everything they would need to know to start making their digital way.
Conference attendees not only included up and coming bloggers, but also celebrities and established digital influencers, who wanted to sharpen their craft. There was something that everyone could takeaway to immediately vamp up to their brand.
Sessions included tricks of the trade from some of the top influencers and agents working in the business like Vanessa Flaherty of DBA, Ashlee Margolis of The A List and super influencers, such as Jenny Bernheim of Margo & Me and Louise Roe, who has a new book out called Front Roe: How to Be the Leading Lady in Your Own Life. Industry speakers covered: SEO optimization, how to build your brand, how to get an agent, writing and content creation food staging, styling and how to start your business.
Celebrities in attendance included Olivia Culpo, Michelle Williams and actress, Monique Coleman. The conference ended with a sushi and sangria networking session sponsored by Blue Ribbon Sushi Bar & Grill at the Grove.